Revenue isn't profit. Plug in your numbers and see what actually lands in your bank account — after COGS, shipping, fees, ad spend, and returns.
Net profit
$27,000
Net margin 27.0%
Gross profit
$60,000
Gross margin
60.0%
Payment fees
− $3,000
Returns
− $5,000
See your real numbers — by product, channel, and cohort.
Track this in HysightMost margin calculators only subtract COGS. That gives you gross margin — a number that flatters DTC brands because it ignores the costs that actually break them.
Start with revenue, deduct COGS. That's gross profit — the upper bound on what's possible before the rest of the business gets its cut.
Shipping and payment processor fees (typically 2.9–3.5%) come straight off the top. Not optional. Rarely free. Always larger than you remember.
Every dollar paid to Meta, Google, TikTok, Klaviyo, and every refund issued. What's left is net profit — the only number that pays salaries.
Hysight runs this math on every order, every channel, every day. Install in 10 minutes — 14 days free, no credit card.
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