Below what ROAS are you losing money? Plug in your AOV, COGS, and per-order costs to find your breakeven — and the target ROAS for the margins you actually want.
Breakeven ROAS
1.85x
Below this number, every ad dollar loses money.
Target for 20% margin
2.94x
Target for 30% margin
4.17x
Contribution / order
$54.00
Max CPA (breakeven)
$54.00
Hysight tracks blended ROAS by campaign — in real time.
Track real ROASROAS without context is meaningless. A 3x is great at 50% margin and a death sentence at 15%. This calculator gives you three numbers: breakeven (zero profit), target for 20% margin, and target for 30% margin.
Sum COGS, shipping, payment fees, and fulfillment for one order. That's the variable-cost floor every order needs to clear.
AOV minus cost per order = contribution margin. What's left of an order to cover ads and produce profit. The smaller it is, the higher your required ROAS.
Breakeven ROAS = AOV ÷ contribution. Target ROAS for an X% net margin = AOV ÷ (contribution − AOV × X%). Maximum CPA = contribution.
Hysight shows blended ROAS, target ROAS, and POAS by channel — in real time, on every campaign. See it live in 10 minutes.
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