How much is a customer actually worth? Enter your AOV, repeat rate, and margin to see lifetime value — and whether your CAC is sustainable.
LTV after margin
$288
LTV:CAC ratio 3.60x — Healthy — room to grow
Gross LTV
$480
Margin applied
60%
Total orders / customer
6.0
Acquisition cost
$80
Hysight builds LTV from real cohort data — not assumptions.
See real cohort LTVLTV is the most over-quoted, least-understood number in ecommerce. Most stores quote a gross LTV that ignores margin entirely, then wonder why a 1:1 LTV:CAC ratio is killing them.
AOV × orders per customer per year × years retained. This is gross LTV — the revenue a customer generates before any cost is deducted.
Multiply by gross margin %. An $80 AOV at 50% margin is only $40 of contribution per order — not $80.
LTV after margin ÷ customer acquisition cost. Above 3 means you can grow profitably. Below 1 means you're paying more than you'll ever earn back.
Hysight builds cohort LTV from your actual order data — not assumptions. See it live in 10 minutes.
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